About
We are perfectly suited to launch your global microbrand becaused we have launched our own. We have harnessed technology to make international collaboration possible. While we each live in the places we most love and operate independent companies, we work together on Branding Salon projects. This arrangement not only benefits us, but our clients as well, as they profit from our global perspectives and world-wide network of professional contacts.PARIS OFFICE
Julie Vetter
Technology Director
+33.6.22.88.76.57
julie@brandingsalon.com
Skype: jvetter-paris
Julie started as a business owner who needed a Web site that served her purposes, not the other way around. Learning to do this unleashed a passion for shepherding other entrepreuneurs through the process of developing a Web presence that works. Managing clients from hotels to hospitals, tour guides to organic farmers and museums to tai chi instructors, Julie has a sense of both business and technology that produces clear solutions and keeps you free to focus on your priorities. Nicknamed “The Google Goddess” for her knowledge of the free and paid tools essential to SEO from Google, Julie works with Jude on optimizing client content and developing personalized online marketing strategies.
Clients appreciate her calm and supportive nature as well as her comprehensive familiarity with all things Web, from production to promotion, newsletters to newsfeeds, ecommerce to email. Julie’s work is referral-based and she partners with clients based on an initial consultation and her personal passion for a project. She usually collaborates with a hand-picked team of Web professionals. A sampling of clients and services please visit http://www.hoimoonmarketing.com/
PORTLAND OFFICE
Shona Lepis
Art Director
+1.503.285.2782
shona@brandingsalon.com
skype: eyedesignstudio
Shona opened the doors to Eye Design Studio in her home town of Mendocino, California. It was a great opportunity to combine her background in photography, experience as a Web developer and her love for print design. Since opening in 2003 Shona has honed her skills to portray a mix of contemporary style with a vintage touch. In 2005 Eye Design Studio relocated to the hip and progressive city of Portland, Oregon. Design has always been a passion for Shona; the last seven years have been no exception.
Eye Design Studio translates your vision into artisan handcrafted and aesthetically engaging design for Web and print to effectively brand and market your business. Eye Design Studio works closely with clients to develop a unique identity that conveys the brand and philosophy of a company using design standards of classic elegance and simplicity. Visiting a Web site, receiving a newsletter or seeing an ad produced by Eye Design Studio informs the viewer about the business through the rich language of form and color.
From Web sites to print design clients love the personal attention and creative results. Clients range from the luxury hospitality industry such as inns, restaurants and wineries, to small law firms and independent business owners. Eye Design Studio collaborates with a network of select like-minded professionals to meet each project’s specific needs. Design samples and work and can be found at eyedesignstudio.com
MENDOCINO OFFICE
Jude Lutge
Publicity Director
+1.707-937-3719
jude@brandingsalon.com
skype: judelutge-mendocino
Jude gained valuable marketing and public relations experience while helping to transform her family’s 1927 Mission Revival theatre in Palo Alto into the first repertory movie palace, restaurant, bar and music hall in the country in the mid-1970s. The New Varsity became THE place to go for outstanding concerts (Van Morrison, Mark Isham, Bill Evans and Kate Wolf among them), and a source for community events of all kinds. In 1986 she co-founded Panache Catering with a Silicon Valley client list, cooking for five years before moving to her woodsy cottage in Mendocino.
In 2001 she became the marketing director of Mendocino’s Brewery Gulch Inn, which quickly garnered a AAA 4-Diamond rating and went on to win the California Inn of the Year and America’s Top Ten Inn awards with media converage from all over the globe. She acted as co-project manager for the Web site development and co-wrote the content for the original Web site. She also worked as the editor of a wine country magazine, consultant to Mendocino’s MacCallum House Inn & Restaurant’s Executive Chef Alan Kantor and wrote food and wine columns for a travel guide and online art site. Currently she is the Public Relations Director at MacCallum House and remains the chef’s personal assistant. She also edits the Web site and print material.
Her clients have been featured in over 50 publications, including Coastal Living, Sunset, the NY Times, San Francisco Magazine, Robb Report, Santa Barbara Magazine, Gourmet, Food & Wine, Wine Spectator, Vogue, Diablo Magazine, Savor, Hollywood Reporter, Delta Sky Magazine, Boston Globe, SF Chronicle, Chocolatier, CBS Eye on the Bay and The Today Show.
With a rare wealth of knowledge, she has an instinct for the right words, dropped at the right time, to hit the target with publicity. For inquiries, please visit http://www.hoimoonmarketing.com/
BALI OFFICE
Rachel Cost
Creative Director
+62.813.386.63603
rachel@brandingsalon.com
skype: rachelrosecost
Rachel works as a brand coach and graphic designer, helping to launch global microbrands. Her clients are sharp, creative individuals that think big, have high expectations, and launch their dreams with an eye to the future.
Her clients and their products have been featured on the Oprah Winfrey Show, Oprah’s O list, InStyle Magazine, People Magazine, the Big Idea with Donny Deutsch and more. Their products are carried in Whole Foods, Target, Smith & Hawken, Babies R Us and others.
“When I set out to build a brand, I first discover where a client wants to be seen and who a client wants to attract. I find the storytellers in this circle: the traditional media, the successful bloggers, the outlets where similar goods and services are being exchanged. I create a brand story that readslike another chapter out of the book these storytellers are actively creating, first with defining words, then with engaging imagery and finally with a fully-crafted backstory. I place it in front of these storytellers and let the story flow.” Design samples and work and can be found at rachelcost.com
