Clients
We look for clients with whom we can establish a “deep” relationship. This usually means the client is looking to launch a new brand or do a complete makeover of their existing brand and plans to work with us in the brand development process from start to finish. Our clients are aiming to establish global microbrands, meaning niche brands competing in the international marketplace. These are often small, bootstrap enterprises with big plans for the future and a commitment for excellence and the investment it takes to achieve it.Case Studies
CASE STUDY #1: Shop Je Ne Sais Quoi
Salon Members:
Art Director Shona Friedman, Technology Director Julie Vetter and Publicity Director Jude Lutge
For Branding Salon, creating a Paris-based luxury e-boutique that serves a global audience was an ideal match, being ourselves a team of women from around the globe with an eye for the finer things in life…
CASE STUDY #2: MacCallum House Inn & Restaurant
Salon Members:
Publicity Director Jude Lutge, Art Director Shona Friedman and Technology Director Julie Vetter
When new owners Jed and Meghan Ayers and their partner Noah Sheppard took over the under-performing MacCallum House in Mendocino, California, they wanted to invest in a team to develop a multi-faceted brand and marketing strategy, including special events promotion…
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CASE STUDY #3: BloemBox
Salon Members:
Creative Director Rachel Cost
Botonist and designer Laura Quatrochi had developed dozens of retail garden products for brands such as Smith & Hawken and VivaTerra. So when it came time to launch Bloembox, her own line of unique gifts, she had a pretty clear idea of what she wanted. She just needed someone to…
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CASE STUDY #4: Estilo Weddings
Salon Members:
Creative Director Rachel Cost and Art Director Shona Friedman, SEO and marketing by Publicity Director Jude Lutge and Technology Director Julie Vetter
Maria Ryan had created an online bridal store, but wasn’t getting the results she wanted. She knew she needed some help in developing her brand but wasn’t sure where to start. Rachel consulted with Maria to uncover her true passion and style, develop a compelling backstory, and then edit a line of gifts to create synergy…
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