Estilo Weddings
Team Member: Creative Director Rachel Cost and Graphic Designer Shona FriedmanMaria Ryan had created an online bridal store, but wasn’t getting the results she wanted. She knew she needed some help in developing her brand but wasn’t sure where to start. Rachel consulted with Maria to uncover her true passion and style, develop a compelling backstory, and then edit a line of gifts to create synergy for the brand. Once the business model and creative direction were solidified, work began on a new eCommerce site. And to create a successful launch, a press kit was created, including a written press release. Estilo Weddings received an immediate response from InStyle Weddings and was covered in popular bridal blogs including Style Me Pretty, The Unbride and many more.
“My husband and I opened an online wedding store in January of 2007 with not much success until we came across Rachel Cost and Co. We first contacted Rachel with the sole purpose of redesigning our Web site, but we got so much more.
Rachel helped us better identify our company’s vision. She worked with us on establishing strong image and branding, product positioning, and marketing strategies. In addition, she also walked us through the entire creative process to fully accomplish our vision and goals. The result is a cohesive design of our logo, Web site, media kit, and marketing materials. Almost instantly our sales went up and media took notice of our company.
Everything Rachel has done for us far exceeded our expectations. We are very fortunate to be able to work with someone as smart and creative as Rachel and would highly recommend her services to others.”
