BloemBox

Team Member: Creative Director Rachel Cost

Botonist and designer Laura Quatrochi had developed dozens of retail garden products for brands such as Smith & Hawken and VivaTerra. So when it came time to launch Bloembox, her own line of unique gifts, she had a pretty clear idea of what she wanted. She just needed someone to take a cue from her product line and complete the vision. Work started in 2002 to prepare for a lauch at the New York Gift Fair, including packaging detail design, a brochure, a tradeshow display and Web site. After the BloemBox launch met with huge success, work began on an eCommerce Web site, line extensions and point of purchase displays.

BloemBox has been featured on the Oprah Winfrey Show, on the O List in the Oprah Magazine,
People Magazine, Woman’s Day, the Today Show and many more.

“As someone involved with the creative process of garden and seed product design for over 20 years, I was delighted to meet and work with Rachel Cost. She is both imaginatively creative and an excellent copy writer. She combines her creative skills and writing ability with a keen sense of marketing. I appreciate her quick response, thoughtful clean designs and her ability to share and incorporate my ideas into the artistic process. I have the greatest respect for Rachel’s abilities to understand the “vision” of any project and highly recommend her services.”

Laura Quatrochi
President, Wildflowers International