Clever Marketing – kudos
Posted on | September 16, 2008 | No Comments
Branding Salon personal shopper Julie here. Yesterday I got this Skype chat from the other end of the apartment (tell me you don’t do that.)How geek are you:
http://www.oneplusyou.com/bb/geek
I’m 55%.
Immediately went and took the two minute test to discover I am 58% geek. Sent it to a few of my techiest friends and got back:
73% -Sent from my iPhone.
87% here :-) “proud to be a geek.”
Ok, I got an 88% Geek score.
If you want to take the test, do it first and then continue reading.
At the end of the test there is an offer to sign up for an online dating service — just what we who get our thrills taking geek tests are most likely in need of. This was clever marketing on several levels.
-Narrows down the recipients of your advertising message to your target audience.
-Offers something useful before making a pitch.
-Thoughtful and big enough to let you see the results even if you don’t want more info, which gained my respect and appreciation. I have a good feeling about the sponsor at this point even if I don’t need the services right now.
So how geek are you?
Personal Shopper
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